The MANTRA-project takes as its starting point that climate changes and gender are inextricably linked as asocially sustainable green transition requires the commitment and participation of women and men on an equal footing. In Denmark, large population surveys have identified a gender difference: Danish men stand out as being less climate ambitious than women and less willing to change their everyday practices.

The aim of the project is to identify and analyze how views of manhood and characteristics of what it means to be a ‘real’ man influence Danish men’s beliefs about climate changes and their openness towards adjusting their everyday practices; and, further, how masculinity in the Danish setting are being negotiated in light of the rise in new, and at times polarized, understandings of what is, in the current situation, viewed as acceptable vis-à-vis unacceptable consumption patterns and lifestyle adjustments.

The PhD project will be carried out in close collaboration with associate professor of Sociology Stine Thidemann Faber (Principal Investigator), and assistant professor in Culture and Consumption, Jonatan Leer (Co-investigator).

The project is funded by The Independent Research Fund Denmark.